FICCI
(Federation of Indian Chambers of Commerce & Industry)
(Federation of Indian Chambers of Commerce & Industry)
About
FICCI is a non-government, not-for-profit organization that represents the interests of the Indian business community. Established in 1927, FICCI is one of the oldest and largest business associations in India, and has a membership of over 200,000 companies from various sectors.
FICCI has a significant influence on Indian industry and trade, and plays a key role in shaping government policy and promoting Indian businesses. With its wide range of services, lobbying efforts, and international trade promotion activities, it is an important organization for Indian businesses looking to grow and succeed.
Overall, FICCI is an organization that fosters an eco-system where Indian industry and business can network, share best practices, and create new opportunities for growth, and also serves as a think tank providing valuable inputs to the policy making.
Approach
Team, recently received a request to design a catalogue for a client in the retail industry. The client, a major player in the retail market, was looking to refresh their product catalogue and wanted to incorporate new design elements.
Team of experienced designers and consultants quickly got to work on the project, beginning with a thorough analysis of the client's current catalogue and identifying areas for improvement.
As a designer then began the design process, incorporating the latest elements to make the catalog more interactive and engaging for customers. They also incorporated new design elements such as bold typography, bright colors and high-quality product images to create a visually appealing catalog.
The catalogue design was finalized with the client's approval, and it was delivered to the printer for final production. The client was very happy with the final result, and BCG's team received positive feedback for their innovative design, attention to detail and customer-focused approach.
Overall, Boston Consulting Group's team was able to use their expertise in design, technology and marketing to create a state-of-the-art catalog that will help the client stand out in the crowded retail market and enhance the customer experience.